Whereas the current K nowledge M anagement S ystem (KMS) is playing an important role in t he customer-centric business environment , there is a lack of a simple and comprehensive framework to c ombine traditional C ustomer R elationship M anagement (CRM) functions with m anagement and application of customer-related knowledge, especially in context m arketing decisions. The KMS manages organizational knowledge in the following ways for example i n the process of creating, organizing, disseminating and applying knowledge to enhance organizationally performance and create value while traditional CRM focuses on transactional c ommunicate to manage customer interactions. Real CRM is only possible by integrating them t ogether with the KM S to create a knowledge-based CRM process that allows companies to assess key business indicators such as customer satisfaction, customer profitability, or customer’s loyalty to s upport thei r business decisions. This system will help...